AVIT Summit 2021: How to Pivot in Pro-Av

Posted July 30, 2021

If you’re an AV professional, an integrator, consultant or technology manager, we’d love to see you at the coming AV/IT Summit 2021. We’ll be there speaking the world of AV and how we all had to pivot, pivot, pivot in 2020.

What to Expect: Ideas on How to Pivot in Pro-Av

We all know that COVID-19 forced the pro-AV industry to rethink business practices—concerts became drive-ins, empty stadiums were filled with fake crowd noises, the list goes on and on. In this session, a panel of AV experts will candidly share lessons learned, new avenues for revenue growth, ways they pivoted and how they plan to move forward. The conversation will be moderated by Megan Dutta, content director of System Contractor News and the cohort of panelists include:

  • Matthew Houstle from ESI Design, an NBBJ studio
  • Chris Mascatello from ANC
  • Amanda Eberle Boyer from AV Chicago
  • Alexis La Broi from PRG

Event Details

The virtual event will take place on Thursday, August 5, 2021, 2020 from 3:15-4:00 PM EST. Register to attend here.

Meet the Speaker: Matthew Houstle

Matthew is a seasoned programmer and projections engineer with over a decade of experience creating memorable electronic spectacles for live performances, permanent installations and more. At ESI Design, an NBBJ studio, in his role as systems designer, he works within the larger multidisciplinary team to define the story and experience at large, then advises on  the technology solutions needed to bring the concept to life. Matthew specifies front-end and back-end technology, creates design drawings, and partners with integrators and fabricators on the installation process to ensure that designs meet client expectations.

Matthew has served as a lighting, projections, and video programmer for live theater and musical productions in Boston, New York, and internationally including several Broadway shows such as “Beetlejuice: The Musical,” which featured complex projection mapping on moving scenery.

He has strong systems engineering and networking skills and vast experience working with multiple technical platforms, including disguise, Watchout, Catalyst, QLab and Isadora. In 2021, Matthew was awarded NBBJ’s Innovation Award for Excellence in developing remote work solutions, a testament to his ingenuity.

Matthew studied Electrical and Computer Engineering at Worcester Polytechnic Institute. Outside of work he enjoys 3D printing and home automation projects.

Pivoting How We Install Epic Media Installations

We interviewed Matthew on one of the ways he pivoted in 2020, in developing a novel way for our team to install digital media remotely without risking safety. Read it here.

Are you planning to attend AV/IT Summit 2021?

We’d love to know you are in the audience! Email our team and let us know you’ll be there.


Tarley Jordan

Tarley is the studio’s Associate / Marketing and Communications Director and writes about interesting happenings across the studio and the world of experience design.

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