From our early days working with museums and cultural institutions to present-day collaborations with corporations and healthcare systems, we are never content to stand still.
And though we helped shape and originate the field of experiential design, we don’t rest on our accolades, either. Instead, we constantly experiment with new technologies, mediums and ways of thinking to deliver rich, interactive experiences that are anything but standard.
ESI Design is the experiential practice of global design firm NBBJ. As we step into an increasingly technology-driven future, our partnership with NBBJ uniquely positions us to embrace the opportunities and possibilities of digitally engaged built environments through integrated design services and deep expertise in specific building types.
Every project has unique phases, each serving a unique purpose to ensure our clients get the best design for their space.
Our Phases include:
your goals & aspirations
the big picture vision
the design & plans
the design a reality
the appearance
Whether you're versed in experiential design or just starting your journey, ESI's comprehensive workshops guide you through transformative strategies to unleash your business potential. We delve into your unique needs and align them with our extensive real-world experience to provide a tailored start in experiential design. The workshops clarify expectations and set the foundation to actualize your vision, covering these essential topics:
Emotional Impact
The desired emotional response from people entering your space.
Audience Interaction
The needs and behaviors of visitors, staff, guests, patients, or clients within the space.
Multisensory Input
Leveraging visuals, sound, smell, touch, and even taste.
Placemaking vs. Worldbuilding
Creating impactful, brand-affirming moments within a connected ecosystem of experiences.
Experiential Blueprint
Synthesizing our findings to create a rubric, vision statement, and actionable brief that can be the foundation for future design phases.
Regardless of your design challenges, from future work to creating impactful moments or eliciting emotions, our Experiential Blueprint provides a fresh human-centric engagement strategy. For unique needs, we also offer bespoke, tailor-made workshops.
*Icons created by Victoruler from the Noun Project
We have spent over 40 years on the forefront of experience design and continues to blaze new paths forward.
We turned Brooklyn Children’s Museum into one of the country’s first interactive museums.
1977
At Macomber Farm, visitors explored from the animal’s point of view.
1981
Understanding the potential of innovation at the Henry Ford Museum Innovation Station.
1991
At Sony Plaza, we designed an early model for experiential retail.
1994
With 1,700-square-feet of motion-activated LED displays, ESI transformed Terrell Place into an ever-evolving artwork that reacts to the presence of people.
2016
At the Statue of Liberty Museum we used interactive and immersive media to tell the important cultural story of Liberty and bring the Statue’s history to life.
2019
ESI Design is part of NBBJ. We provide unified services that results in more impactful and streamlined designs.
2020
From our early days working with museums and cultural institutions to present-day collaborations with corporations and healthcare systems, we are never content to stand still.
And though we helped shape and originate the field of experiential design, we don’t rest on our accolades, either. Instead, we constantly experiment with new technologies, mediums and ways of thinking to deliver rich, interactive experiences that are anything but standard.
ESI Design is the experiential practice of global design firm NBBJ. As we step into an increasingly technology-driven future, our partnership with NBBJ uniquely positions us to embrace the opportunities and possibilities of digitally engaged built environments through integrated design services and deep expertise in specific building types.
We have spent over 40 years on the forefront of experience design and continues to blaze new paths forward.
We turned Brooklyn Children’s Museum into one of the country’s first interactive museums.
1977
At Macomber Farm, visitors explored from the animal’s point of view.
1981
Understanding the potential of innovation at the Henry Ford Museum Innovation Station.
1991
At Sony Plaza, we designed an early model for experiential retail.
1994
With 1,700-square-feet of motion-activated LED displays, ESI transformed Terrell Place into an ever-evolving artwork that reacts to the presence of people.
2016
At the Statue of Liberty Museum we used interactive and immersive media to tell the important cultural story of Liberty and bring the Statue’s history to life.
2019
ESI Design is part of NBBJ. We provide unified services that results in more impactful and streamlined designs.
2020
