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1 California Plaza needed to stand out in a transforming Los Angeles neighborhood. We rebranded the building #1CAL and incorporated sophisticated new details such as this dynamically illuminated elevator bay. What do you think of the new look? #TransformationTuesday

Posted February 28, 2017

1 California Plaza needed to stand out in a transforming Los Angeles neighborhood. We rebranded the building #1CAL and incorporated sophisticated new details such as this dynamically illuminated elevator bay. What do you think of the new look? #TransformationTuesday

1 California Plaza needed to stand out in a transforming Los Angeles neighborhood. We rebranded the building #1CAL and incorporated sophisticated new details such as this dynamically illuminated elevator bay. What do you think of the new look? #TransformationTuesday

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NBBJ’s New York experience design studio, ESI Design, transforms places into experiences that seamlessly weave the physical and digital worlds together.

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