MuseumNext 2019: The Future of Museum Storytelling

Posted October 11, 2019

ESI Design’s concept for the Statue of Liberty Museum broke the confines of traditional museum design not for a focus on the statue’s historical impact, but rather for the emphasis on encouraging visitors to be active participants in understanding liberty and freedom by interacting with the museum. After its opening day in May 2019, the museum provides an opportunity for visitors to follow the story of the statue on a personalized path to understanding liberty.

As a part of MuseumNext 2019, where museum leaders come together and exchange strategies for unlocking the power of storytelling, ESI Design’s Senior Content and Activity Designer Nick Hubbard will be a panelist in a talk titled “Designing Compelling Museum Stories.” He’ll share how our experience design studio helped make the Statue of Liberty Museum an interactive platform for understanding past, present, and future definitions of liberty.

The Statue of Liberty Museum’s exhibits encourage visitors to actively engage with the statue’s history.

What to Expect: Experts Weigh in on Constructing Museum Narratives

Join a panel of experts as they discuss how to bring museums to their maximum potential in a way that allows compelling stories to shine through. Speakers at the event include:

  • Nick Hubbard, ESI Design
  • Sarah Brockett, Gallagher & Associates
  • Jenn DePrizio, Cleveland Museum of Art
  • Tedi Asher, Peabody Essex Museum (PEM)

Event Details

MuseumNext New York
Broad Street Ballroom, 41 Broad Street
November 8, 2019
11 a.m.

Meet the Speaker: Nick Hubbard

In his role at ESI Design, Nick provides the narrative and conceptual foundation that helps advance projects from client aspirations to concrete designs. He moves deftly between deep research and creative storytelling, from crafting effective, compelling copy to helping teams articulate a design vision with style, in a structure that achieves maximum impact.

Nick brings a comprehensive set of skills and experience to his work at ESI. Before he joined the studio, he developed exhibit content for the Senate Immersion Module (SIM) at the Edward M. Kennedy Institute for the U.S. Senate, designed interactive group games for immersive start-up Task Force Zero, and taught digital media as an adjunct professor at Fordham University, among many other endeavors.

Nick earned a Master’s degree from the Interactive Telecommunications Program (ITP) at New York University and a Bachelor’s degree in English from the University of California at Berkeley. He has been a featured speaker and presenter in the United States and abroad on the future o storytelling in interactive and virtual spaces.

Are you heading to the MuseumNext 2019?

Let’s meet up! Email our team to make time for coffee.

ESI Design

NBBJ’s New York experience design studio, ESI Design, transforms places into experiences that seamlessly weave the physical and digital worlds together.

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