SEGD Xlab 2019: The Future of Experience & Place

Posted October 14, 2019

Experiential graphic design is often the string that ties people and places together. Each year, the Society for Experiential Graphic Design (SEGD) hosts Xlab, a two day event focused on the future of experience and place. Based in Brooklyn, Xlab includes experiential tours, sweeping surveys of the experience design landscape, and deep dives into case studies and design methodologies.

As a part of SEGD Xlab 2019, ESI Design is participating in three events exploring experience design’s role in connecting people with places: a design talk and tour of our studio, a fireside chat with our founder Edwin Schlossberg on the present state of experience design showcasing the Statue of Liberty Museum, and a talk on creating generative and data-driven environments.

The Inspiration Gallery and Becoming Liberty interactive the Statue of Liberty Museum.


The Present State of Experiential Design

Learn about the leading edge of experience design through the lens of our founder, Edwin Schlossberg, who is a pioneer of interactive design. Edwin will discuss our latest work designing the experience and exhibits for the new Statue of Liberty Museum, in conversation with Debbie Millman, the host of the podcast Design Matters.

Event Details

On-Stage Interview
November 8, 2019
11 AM – 12 PM
647 Fulton Street Brooklyn, NY

Meet the Speaker: Edwin Schlossberg

An internationally recognized pioneer in experience design and audience engagement, Ed Schlossberg launched his career in 1978 with the design of one of the world’s first interactive museums, The Brooklyn Children’s Museum. Since then, he has been at the forefront of design and technological innovation, creating imaginative and unparalleled public experiences that bring audiences together to explore, learn, communicate and collaborate.

Under Schlossberg’s leadership, ESI Design has created groundbreaking retail and corporate spaces, sales and innovation centers, museums, digital media installations and multi-player game environments for an array of corporations, brands and cultural institutions. Recent clients include Comcast, eBay, PNC, Reuters, Staples, Barclays, Beacon Capital, NASA, Ellis Island National Museum of Immigration and the Edward M. Kennedy Institute for the U.S. Senate.

Meet the Speaker: Debbie Millman

As the founder and host of Design Matters, a leading design podcast, Millman has interviewed nearly 500 artists, designers and cultural commentators over the past 14 years.

Millman is the author of six books, and has written for the world’s first design blog, Speak Up. Also an accomplished illustrator, Millman’s illustrations have been published in The New York Times, New York Magazine, Print Magazine, Design Observer and Fast Company. In 2009, she co-founded the world’s first graduate program in branding at the School of Visual Arts in New York City.



Designing Generative and Data-Driven Experiences

ESI Design’s Mary Franck, Senior Creative Technologist, will discuss her approach to using computational design to make meaningful experiences. Sharing how ESI Design uses data to tell human-centered stories on epic canvases for companies like eBay and PNC Bank, Mary will explore using data as an expressive medium in physical spaces.

Event Details

On-Stage Talk
November 8, 2019
3:30 PM
647 Fulton Street Brooklyn, NY

Meet the Speaker: Mary Franck

Mary Franck is an experiential designer and technologist focused on immersive media, real-time computer graphics, and creative technology. Her vast experience includes technical direction, creative coding and graphics programming for a wide range of immersive experiences, data visualizations, large-scale live visual systems, projection-mapping, and interactive installations. Her clients have included some of the world’s leading brands, including Coca-Cola, Google and Samsung.




ESI Design Studio Tour and Talk

Swing by the ESI Design studio to see how our experience design studio has created immersive experiences for over forty years. Laura Gunther, ESI Design’s Associate Director of Experiential Graphic Design, will walk attendees through the designs for the recently opened Statue of Liberty Museum. Laura will discuss how she created a visual brand for such a prolific icon, show the process for creating the immersive exhibits, and share the design thinking that leads to creating enduring and modern museum experiences. 

Event Details

Talk and tour at ESI Design Studio
November 7, 2019
10 AM – 12 PM
Each guided experiential tour requires a $75 fee

Meet the Speaker: Laura Gunther

Laura has more than 20 years of experience in exhibit and communications design. As a strong branding designer, she has a keen sense for developing visual vocabularies and enjoys organizing and visualizing information in a compelling way.

Laura is responsible for creating the look and feel for environments and print materials, consistent with client and project goals. She has collaborated closely with ESI team members to imagine and build holistic and engaging experiences for a variety of clients including The Statue of Liberty — Ellis Island Foundation, Edward M. Kennedy Institute for the Senate, Beacon Capital Partners, eBay, and PNC Bank.


Are you heading to SEGD XLAB?

Let’s meet up! Email our team to make time for coffee.

Michelle Lampariello

Michelle was ESI Design’s Fall 2019 Marketing Intern, and blogged about the latest happenings at ESI and beyond.

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