Creating culture through shared history. Advancing education. Celebrating democracy. The White House has served many purposes—and roles—from the United States’ presidential residence to a museum and national park. Open to the public for more than 60 years, its public tour has provided a first-hand experience for visitors to witness America’s history and build community yet has remained essentially unchanged until now. Partnering closely with The Office of the First Lady, White House staff and A&E Networks (which includes the History Channel), ESI Design helped create a unique tour experience that reflects and supports the White House’s history while advancing storytelling into the digital age.

Engaging, inclusive, interactive experiences educate and inform the public, honor presidential history and reflect the everchanging needs of “The People’s House,” illuminating the stories of the White House and those who have lived, worked and visited there. The expanded tour allows diverse generations to step into spaces previously closed off to the public—such as the Diplomatic Reception Room—and connect with the significant events that have shaped this nation. Throughout each space, digital and physical reader rails, signage and pillars guide visitors, while tactile and auditory elements engage multiple senses, ages and abilities.

Learn more in stories by the Associated Press, Good Morning America, NBC News and NPR.