Our Work

Imagine a

seamless shopping experience

New graphics and displays create a customer friendly environment in CVS’s flagship store.

Classic exterior signage and uncluttered windows are welcoming to shoppers.

When CVS was planning its new flagship store on 42nd Street, they engaged ESI Design to help create an enhanced customer experience.

ESI created a clear and bold environment that enables customers to experience the store with an ease of navigation to and from CVS’s core service areas. Shoppers at the flagship store are greeted with bold, clean graphics to the 24-hour Pharmacy, Beauty and Checkout. Brighter walls, floors, fixtures and finishes create a lighter, multi-sensory atmosphere throughout.

These design enhancements create an improved customer experience, leading to increased customer satisfaction and loyalty.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

"It's a CVS that we say is on steroids. It's like no other store you'll see in Manhattan."

Deb Armstrong

Divisional Merchandise Manager
Beautycare

Latest

CVS Flagship Store

New York, NY • 2008

Imagine a

seamless shopping experience

New graphics and displays create a customer friendly environment in CVS’s flagship store.

Classic exterior signage and uncluttered windows are welcoming to shoppers.

When CVS was planning its new flagship store on 42nd Street, they engaged ESI Design to help create an enhanced customer experience.

ESI created a clear and bold environment that enables customers to experience the store with an ease of navigation to and from CVS’s core service areas. Shoppers at the flagship store are greeted with bold, clean graphics to the 24-hour Pharmacy, Beauty and Checkout. Brighter walls, floors, fixtures and finishes create a lighter, multi-sensory atmosphere throughout.

These design enhancements create an improved customer experience, leading to increased customer satisfaction and loyalty.

"It's a CVS that we say is on steroids. It's like no other store you'll see in Manhattan."

Deb Armstrong

Divisional Merchandise Manager
Beautycare