Staples wanted to develop a smaller store and increase omnichannel sales to maintain productivity. ESI helped the retailer optimize the value of the smaller physical store with a more enhanced customer experience.
Staples, the big-box office supply retailer, wanted a more effective strategy for a small-box store that would target small business customers. The strategy was part of Staples’ “downsizing” initiative to develop a 12,000 square foot store with fewer products on the shelf, supplemented by customer-friendly kiosks that give access to a wealth of products online. ESI helped Staples optimize the value of the smaller physical store with a more enhanced customer experience and a more engaging, lower cost real estate solution for Staples.
ESI created “Endless Aisle” touchpoints where Staples’ entire catalog of products is available via touchscreen kiosks. Along with Staples’ Reserve-Online-Pickup-In-Store service, the omnichannel experience allows customers to order products at home, in the store, or on the go, and pick them up when convenient. ESI created enhanced environments and tools to help Staples customize services for small businesses. The in-store Copy and Print was redesigned to include enhanced consultation and display areas, more service and product offerings. A “Wall of Possibilities” presents a variety of print and marketing solutions available through the Copy and Print.
The addition of the Customer Hub gives customers a place to work, have a meeting, order and receive Staples services, charge their devices, or just have a cup of coffee. This flexible workspace offers a new
invitation for customers to visit Staples, helping them discover that at the newly designed store they can get everything their small business needs.
“What sets us apart from the Internet retailers is you can come in and hold and touch the product, there’s an interplay of the retail network and online.”
Staples wanted to develop a smaller store and increase omnichannel sales to maintain productivity. ESI helped the retailer optimize the value of the smaller physical store with a more enhanced customer experience.
Staples, the big-box office supply retailer, wanted a more effective strategy for a small-box store that would target small business customers. The strategy was part of Staples’ “downsizing” initiative to develop a 12,000 square foot store with fewer products on the shelf, supplemented by customer-friendly kiosks that give access to a wealth of products online. ESI helped Staples optimize the value of the smaller physical store with a more enhanced customer experience and a more engaging, lower cost real estate solution for Staples.
ESI created “Endless Aisle” touchpoints where Staples’ entire catalog of products is available via touchscreen kiosks. Along with Staples’ Reserve-Online-Pickup-In-Store service, the omnichannel experience allows customers to order products at home, in the store, or on the go, and pick them up when convenient. ESI created enhanced environments and tools to help Staples customize services for small businesses. The in-store Copy and Print was redesigned to include enhanced consultation and display areas, more service and product offerings. A “Wall of Possibilities” presents a variety of print and marketing solutions available through the Copy and Print.
The addition of the Customer Hub gives customers a place to work, have a meeting, order and receive Staples services, charge their devices, or just have a cup of coffee. This flexible workspace offers a new
invitation for customers to visit Staples, helping them discover that at the newly designed store they can get everything their small business needs.
“What sets us apart from the Internet retailers is you can come in and hold and touch the product, there’s an interplay of the retail network and online.”
