ESIxCity: New York

Posted August 6, 2020

See how ESI Design has transformed places in New York City into experiences that bring value for commercial real estate, corporate, and museum clients. From a global entertainment icon’s connected workplace to museums celebrating liberty and immigration, each experience creates a compelling sense of place. Explore our work through the interactive map, and scroll down to learn more about each project and see before & after images.


Experience the Times of Bill Cunningham

Immersive Experience

Address: 26 Fulton Street, New York, NY 10006

Transport yourself into the vibrant world of famed street photographer Bill Cunningham at this immersive exhibit in The Seaport. Unfolding over two stories, 18,000-square-feet, and six distinct spaces, the multi-sensory installation will feature large-scale reproductions of Cunningham’s most iconic photos, video and audio interviews, artifacts like Cunningham’s iconic Biria bicycle and his trademark blue French worker’s jacket, and sounds that capture the energy of New York City’s streets. This limited-run experience is open from Sept 12 – Oct 30, 2021. Learn more.

Barclays HQ Times Square


Address: 745 7th Ave, New York, NY 10019

Amidst the giant, glowing billboards of Times Square, the 7,046-square-foot LED signage at Barclays HQ has made a huge impact. With a mix of data visualizations, dynamic animations, and human-centered storytelling, this award-winning installation isn’t just another glitzy billboard, it’s a state-of-the-art branded storytelling platform for the bank. Learn more.

WarnerMedia HQ


Address: 30 Hudson Yards, 500 W 33rd St, New York, NY 10001

(By appointment only, email us to arrange a visit.)
The HQ for this global entertainment icon is more than an office building. At the media conglomerate’s new head office, an immersive media experience tells a cohesive brand story, creating a sense of identity and community. The connected workplace physically and symbolically unites WarnerMedia’s portfolio of brands for the first time across the company’s 27 floors. Learn more.

Statue of Liberty Museum


Address: Liberty Island

(Access to the museum is free with the purchase of a Statue Cruises ferry ticket to Liberty and Ellis Islands.)
The new museum gives the 4.3 million annual visitors to the Statue of Liberty the opportunity to learn about and honor the Statue’s history, influence, and legacy in the world. An immersive theater, artifacts, and layered interactive experiences ask visitors to consider their own roles in liberty’s future and define what liberty means to them. Learn more.

Barclays Center


Address: 620 Atlantic Ave, Brooklyn, NY 11317

Beginning with the immersive 360-degree LED oculus in the public plaza, the media program at Barclays Center connects the brand to the energy of New York City. The “street-to-seat” integrated media flows inside the stadium elevating Barclays entertainment and sports sponsorships and citizenship programs. Learn more.

575 Fifth Avenue

Commercial Real Estate

Address: 575 5th Ave, New York, NY 10017

A ribbon of LED screens wraps the walls and columns, appearing as a horizontal slice taken out of the building that allows tenants to see through the walls and out to the metropolis beyond. The custom media is a dynamic mix of cinematic videos and animated infographics positioning the lobby for its desired multi-tenant audience. Learn more.

Ellis Island National Museum of Immigration


Address: Ellis Island

(Access to the museum is free with the purchase of a Statue Cruises ferry ticket to Liberty and Ellis Islands.)
ESI Design created two distinct exhibits at the National Museum of Immigration to bring the American immigration experience to life. The American Family History Center enables visitors to search digitized ship manifests, while the Peopling of America Center celebrates families that immigrated both before and after Ellis Island was in operation. Learn more.

85 Broad Street

Commercial Real Estate

Address: 85 Broad St, New York, NY 10004

A 17th-century street that harks to the beginnings of New York City runs through the center of the lobby of 85 Broad Street where the past, present and future collide. Digital experience design and environmental graphics come together in an array of digital media, relief maps and bold lighting installations to update the outdated former Goldman Sachs HQ into an enticing office for a tech-savvy workforce. Learn more.

330 Hudson Street

Commercial Real Estate

Address: 330 Hudson Street, New York, NY 10013

ESI Design’s first project for longtime client Beacon Capital Partners, this installation of hyper-local digital media fueled by data visualizations and real-time weather welcomes visitors into this space. Striking custom, mixed-resolution visual bands are complemented by ceiling lighting effects to create an immersive experience in this lobby made for lingering. Learn more.

ESI Design Studio

Design Studio and Lab

Address: 111 5th Avenue Fl. 12, New York, NY 10003

Our whole New York City studio is a prototyping lab. The Lab is integral to ESI Design’s approach to designing iteratively, through collaboration and by showing, not telling. By collaborating in-house, on-site and off-site with iterative mock-ups, we create lasting value from our design process. Learn more, and get in touch below to stop by and see what we’re working on.

Are you heading to New York City?

Email our team to make time for coffee or a tour.

See the rest of our city tours here, from Boston to the San Francisco Bay Area.

ESI Design

NBBJ’s New York experience design studio, ESI Design, transforms places into experiences that seamlessly weave the physical and digital worlds together.

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