Posted May 16, 2013

Michael Schneider speaks about the Dreamcube
Michael Schneider speaks about the Dreamcube.

The night of May 15 was a big one. The cheese platters came in honor of the “Small Talks. Big Ideas.” special program created by the New York Chapter of SEGD where designers get to visit with each other in their studios to have an open, collaborative dialogue around projects and process.

Since it won SEGD’s top award, they asked us to focus the first part of our talk on the perennial favorite, the Dream Cube, our pavilion for the Shaghai Corporate Community at the the 2010 World Expo. ESI partnered with a team of world-renown architects and producers to design and build a 40,000 square foot pavilion that responded to the moment-by-moment actions of the visitors, creating millions of unique experiences. Technology & Media Designer Michael Schneider walked our guests through the process and real world challenges of designing a project of this scale and complexity in China, with an international team of collaborators based in New York, Germany, China, Australia, and Los Angeles.

Ed Purver, another of our talented Technology & Media designers, then took guests behind the scenes to an active prototype for a new dynamic media installation launching this summer at 330 Hudson, a Beacon Capital Partners corporate real estate project in lower Manhattan. ESI is enhancing the lobby with a media-rich experience that showcases the history and vibrant contemporary life of the neighborhood, along with real-time information including data visualizations of the building’s LEED sustainability systems and live weather data from around the world. The media program is self-sustaining. It samples from a variety of content pieces automatically and dynamically displays them on 77 linear feet of LEDs that wrap the building’s lobby. The prototype enables us to test new technology and material mash-ups as well as optimize media designs for the new display. You can see how the prototype got into our offices in this video:

ESI LAB: LED Test Screen Install from ESI Design on Vimeo.

Also on hand were Angela Greene, the Director of Visual Media, Emily Webster, Technology & Media designer, and Maria Rizzolo, Physical Designer. Having a discussion with peers is always invigorating and not something we designers get to do as often as we like. We send a big thank you to SEGD – we are grateful for the kind invitation they extended to host a “Small Talks. Big Ideas.” presentation and look forward to hosting again!

Michelle Mullineaux

Michelle is an experienced strategist, marketer, business developer and change agent. She joined ESI in 2004 and is charged with building and implementing successful business development and marketing strategies for the firm. She also serves on the Leadership Team, which guides and supports ESI’s strategic growth across all disciplines and functions.

Michelle is recognized as an expert and leading advocate for public interest design, an evolving practice area that operates at the intersection of design, service, sustainability and social impact. She is one of the co-founders and an active board member of desigNYC, a nonprofit with the mission of improving the lives of New Yorkers through the power of good design. She is featured in the Public Interest 100, sponsored by Autodesk, and served on both the Steering and Community Development Committees for NYCxDesign, New York’s inaugural citywide festival celebrating and promoting design of all disciplines. Prior to joining ESI, she held business development, marketing and new media strategy roles for METROPOLIS Magazine, Acoustiguide, and Christie’s. Michelle holds an MBA in Sustainable Management from the Presidio Graduate School and BS/BA degrees in Journalism and Art History from Boston University.

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