A design that speaks to the changing nature of the neighborhood, from old industry to new technology.
Opportunity: 745 Atlantic Avenue is well-situated in downtown Boston, across the street from South Station, a primary commuter hub, and across the channel from the newly formed Innovation District.
Beacon Capital wanted a design for 745 Atlantic that would enliven the non-descript building and appeal to tenants from the tech and media sectors who were being drawn to the industrial lofts of the nearby Innovation District.
Solution: ESI Design worked with Beacon Capital and Nelson architects to create a design that speaks to the changing nature of the neighborhood, from old industry to new technology. A map theme and media program root the building in Boston’s history while speaking to today’s innovators.
The new lobby feels like an open loft with an upmarket finish. A series of framed antique maps of the neighborhood hang alongside graphic, oversize depictions of the city’s street grid made from cut metal and backlighting. A six-monitor digital display in the reception area and two more by the elevators show media that continues the map theme and also stream local content like weather and events. Real-time data, pulled from the building itself, local news feeds and information from very distant places, connects 745 Atlantic to the greater neighborhood, city and world.
The map theme is carried outside the building to the front entrance, which also features a bright new building identification.
Result: The redesign of 745 Atlantic succeeded in attracting the young companies that Beacon sought, including tech consulting firm, Cambridge Consultants, before they sold the building to Oxford Properties.
“The new lobby really did help with the velocity of leasing, and it appeals to a wide range of tenants, which is what we set out to do.”
A design that speaks to the changing nature of the neighborhood, from old industry to new technology.
Opportunity: 745 Atlantic Avenue is well-situated in downtown Boston, across the street from South Station, a primary commuter hub, and across the channel from the newly formed Innovation District.
Beacon Capital wanted a design for 745 Atlantic that would enliven the non-descript building and appeal to tenants from the tech and media sectors who were being drawn to the industrial lofts of the nearby Innovation District.
Solution: ESI Design worked with Beacon Capital and Nelson architects to create a design that speaks to the changing nature of the neighborhood, from old industry to new technology. A map theme and media program root the building in Boston’s history while speaking to today’s innovators.
The new lobby feels like an open loft with an upmarket finish. A series of framed antique maps of the neighborhood hang alongside graphic, oversize depictions of the city’s street grid made from cut metal and backlighting. A six-monitor digital display in the reception area and two more by the elevators show media that continues the map theme and also stream local content like weather and events. Real-time data, pulled from the building itself, local news feeds and information from very distant places, connects 745 Atlantic to the greater neighborhood, city and world.
The map theme is carried outside the building to the front entrance, which also features a bright new building identification.
Result: The redesign of 745 Atlantic succeeded in attracting the young companies that Beacon sought, including tech consulting firm, Cambridge Consultants, before they sold the building to Oxford Properties.
“The new lobby really did help with the velocity of leasing, and it appeals to a wide range of tenants, which is what we set out to do.”
