ESI Design used a video game engine to create an animated 3D landscape inspired by northern California’s natural beauty.
The Crossroads campus, located just outside San Francisco, features three separate office buildings, without security or a receptionist in the lobbies to greet visitors. ESI created an immersive lobby experience that would aesthetically unify the buildings and also have a welcoming quality. The result is a highly-ambitious media installation that reacts to the presence of people.
A series of vertical digital displays in the lobbies presents a stylized, panoramic 3D landscape, inspired by the Northern California wilderness. Created in a custom video game engine, the animated flora and fauna in the scenes respond to human motion. For example, when someone walks into the lobby, a "gust of wind" rustles the leaves, and the animals make eye contact or are startled. Visitors thus become active participants in the landscape, producing an immersive user experience.
The ESI team put careful thought into the selection and design of the local species, like ferns, rhododendron, black-tailed deer, and stellar bluejays. The game engine powering the experience allows the plants to grow and the animals to roam and forage in a natural, unpredictable way. This makes the scenes feel organic and alive, ensuring that viewers never see the exact same thing twice.
Real-time weather data also informs the landscapes. If it's raining outside, it's raining in these worlds. The scenes also have full day/night cycles, with beautiful sunrises and sunsets timed to the beginning and end of each work day.
The media at The Crossroads, along with new branding and building IDs, work together to make the public spaces more human and thus more welcoming.
ESI Design’s Crossroads takes us down a path of a creative AR-influenced experience that might define a new mixed reality experience.
ESI Design used a video game engine to create an animated 3D landscape inspired by northern California’s natural beauty.
The Crossroads campus, located just outside San Francisco, features three separate office buildings, without security or a receptionist in the lobbies to greet visitors. ESI created an immersive lobby experience that would aesthetically unify the buildings and also have a welcoming quality. The result is a highly-ambitious media installation that reacts to the presence of people.
A series of vertical digital displays in the lobbies presents a stylized, panoramic 3D landscape, inspired by the Northern California wilderness. Created in a custom video game engine, the animated flora and fauna in the scenes respond to human motion. For example, when someone walks into the lobby, a "gust of wind" rustles the leaves, and the animals make eye contact or are startled. Visitors thus become active participants in the landscape, producing an immersive user experience.
The ESI team put careful thought into the selection and design of the local species, like ferns, rhododendron, black-tailed deer, and stellar bluejays. The game engine powering the experience allows the plants to grow and the animals to roam and forage in a natural, unpredictable way. This makes the scenes feel organic and alive, ensuring that viewers never see the exact same thing twice.
Real-time weather data also informs the landscapes. If it's raining outside, it's raining in these worlds. The scenes also have full day/night cycles, with beautiful sunrises and sunsets timed to the beginning and end of each work day.
The media at The Crossroads, along with new branding and building IDs, work together to make the public spaces more human and thus more welcoming.
ESI Design’s Crossroads takes us down a path of a creative AR-influenced experience that might define a new mixed reality experience.
