ESIxCity: San Francisco Bay Area

Posted July 29, 2020

See how ESI Design has transformed places in the San Francisco Bay Area into experiences that bring value for commercial real estate and corporate clients. From a digital building canopy, to an interactive, data-driven welcome center, each experience creates a compelling sense of place. Explore our work through the interactive map, and scroll down to learn more about each project and see before & after images.

Color Trail at 44 Montgomery Street

Commercial Real Estate

Address: 44 Montgomery St, San Francisco, CA 94104

Color Trail, a reactive digital art installation transforms 44 Montgomery into a fitting home for start-ups and creatives. As people walk through the lobby, they become digital paintbrushes, trailing a colored path across the display. As more and more people fill the lobby, the installation fills with more brushstrokes. Learn more.

221 Main Street

Commercial Real Estate

Address: 221 Main St, San Francisco, CA 94105

A 126 foot-long, 25-foot wide digital canopy extends from the exterior façade to the interior lobby. This integrated element renews the building while complimenting the angular character of the entrance. An address that once lacked a distinguishing trait now has a distinct presence that speaks to the promising future of the neighborhood. Learn more.

Main Street at eBay HQ


Address: 2025 E Hamilton Ave, San Jose, CA 95125

The new hub of eBay’s global headquarters is a data-driven media experience which tells the story of the company in a fun, interactive way for employees, visitors and partners. The building also provides much-needed flexible, well-equipped spaces to host meetings, conferences, and events. Learn more. By appointment only, email us to arrange a visit.

160 West Santa Clara

Commercial Real Estate

Address: 160 West Santa Clara Street, San Jose, CA 95113

Flows of computer code combine with the patterns of local waterways to create a sense of place. Using placemaking, ESI designed a dynamic LED lighting experience for the building lobby and its oversize entrance portal, creating a memorable and awe-inspiring welcome moment for tenants and visitors. Learn more.

The Crossroads

Commercial Real Estate

Address: 1875 S Grant St, San Mateo, CA 94402

At The Crossroads, a custom video game engine powers animated 3D landscapes inspired by California’s natural beauty. When people walk in, the animated flora and fauna respond to their presence. A “gust of wind” rustles the leaves, flowers bloom and animals make eye contact. Visitors become active participants in the landscape, producing an immersive lobby experience. Learn more.

eBay Digital Bay

Executive Briefing Center

Address: 2025 E Hamilton Ave, San Jose, CA 95125

Digital Bay is an immersive showcase for eBay products and services that uses motion tracking, projection technology and physically moving screens to demonstrate the power of eBay retail solutions. Learn more. By appointment only, email us to arrange a visit.

201 California Street

Commercial Real Estate

Address: 201 California St, San Francisco, CA 94111

A multi-sensory light and water installation reimagines the traditional lobby water feature and plays over 100 dynamic settings. The design draws inspiration from the building’s geometry and evokes sunlight hitting California’s mountain lakes and rivers. Learn more.

See more of our experience design work in the San Francisco Bay Area in this video


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ESI Design

NBBJ’s New York experience design studio, ESI Design, transforms places into experiences that seamlessly weave the physical and digital worlds together.

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