Our Work

An Airport Experience That

Evokes the Allure of Travel

The digital art and media experience bookends the journey: sending travelers to exciting destinations, and welcoming others to New York.

THE DESIGN TRANSFORMS MOMENTS OF WAITING INTO INSPIRATION AND EXCITEMENT.

To deepen customer connections and transform the travel experience, Delta Airlines and ESI Design crafted an art, media, and graphics program that captures the majesty of flight and provides a positive distraction during periods of waiting. The experience is built around the parallel themes of "departure" and "arrival." In the departure hall, LED columns powered by real-time flight data display sweeping images that allude to departing flights' destinations. In baggage claim, four media bands at the exits welcome visitors to NYC with iconic views that respond to the presence of passerbys. This innovative design not only enhances the airport experience, but also strengthens Delta's commitment to celebrating the spirit of travel through art.

Experience Design

Concept

Content

Data Visualization

Media

Software

Exhibits

Games

Graphics

Interiors

Sound

Staff Training

Systems

Wayfinding

Activities

Identity

Production

“I was immediately blown away by the 34-panel digital art installation on the wall, which was created by ESI Design. The panels display different scenes, like waterfalls and mountains.”

Taylor Rains

Journalist, Business Insider
June 2022

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Delta Terminal C at La Guardia Airport

New York, NY • 2022

An Airport Experience That

Evokes the Allure of Travel

The digital art and media experience bookends the journey: sending travelers to exciting destinations, and welcoming others to New York.

THE DESIGN TRANSFORMS MOMENTS OF WAITING INTO INSPIRATION AND EXCITEMENT.

To deepen customer connections and transform the travel experience, Delta Airlines and ESI Design crafted an art, media, and graphics program that captures the majesty of flight and provides a positive distraction during periods of waiting. The experience is built around the parallel themes of "departure" and "arrival." In the departure hall, LED columns powered by real-time flight data display sweeping images that allude to departing flights' destinations. In baggage claim, four media bands at the exits welcome visitors to NYC with iconic views that respond to the presence of passerbys. This innovative design not only enhances the airport experience, but also strengthens Delta's commitment to celebrating the spirit of travel through art.

“I was immediately blown away by the 34-panel digital art installation on the wall, which was created by ESI Design. The panels display different scenes, like waterfalls and mountains.”

Taylor Rains

Journalist, Business Insider
June 2022