To express Verizon's innovative work, attract talent, and distinguish this new tower in the Boston skyline, ESI Design created moments of discovery and inspiration in four key areas of the building. On the exterior facade, captivating color patterns celebrate local events and festivities. As visitors approach, they are greeted by an interactive canopy that responds to their movement with dynamic lighting. Inside, the main lobby transforms into a canvas of innovation, with an LED media display inviting visitors into a world of creative technology. The experience culminates at the Sky Lobby, where acoustic panels and immersive soundscapes create a playful auditory adventure that leverage Verizon's distinct sonic brand. Together, the four elements create a cohesive brand story that invites employees and guests to be a part of the innovation.