Amidst the bustle of Times Square, 7,046 square feet of LED signage provide a captivating and flexible brand messaging channel.
Since 2012, ESI Design has worked with Barclays to create dazzling, branded media content at its Manhattan headquarters and the Barclays Center arena in Brooklyn. At "the crossroads of the world" in Times Square, the building has become a powerful mass communication tool that features dozens of custom media modes, including evergreen brand stories, captivating interstitials, and live data visualizations. Collaborating closely with Barclays' brand and marketing team, ESI Design overhauled the digital signage system. The new, lighter, more energy-efficient screens boast five times the resolution and greatly enhanced color. Editable CMS templates allow Barclays to create new content efficiently, providing the flexibility to continually position the firm as a future-forward brand in the eyes of 130 million annual Times Square visitors.
Amidst the bustle of Times Square, 7,046 square feet of LED signage provide a captivating and flexible brand messaging channel.
Since 2012, ESI Design has worked with Barclays to create dazzling, branded media content at its Manhattan headquarters and the Barclays Center arena in Brooklyn. At "the crossroads of the world" in Times Square, the building has become a powerful mass communication tool that features dozens of custom media modes, including evergreen brand stories, captivating interstitials, and live data visualizations. Collaborating closely with Barclays' brand and marketing team, ESI Design overhauled the digital signage system. The new, lighter, more energy-efficient screens boast five times the resolution and greatly enhanced color. Editable CMS templates allow Barclays to create new content efficiently, providing the flexibility to continually position the firm as a future-forward brand in the eyes of 130 million annual Times Square visitors.
