Immersive media creates a cohesive WarnerMedia experience at their Hudson Yards headquarters.
To physically and symbolically unite WarnerMedia's diverse brands under one roof, ESI Design integrated digital media across 27 floors to create a cohesive design language that highlights content from the company's extensive portfolio. Interactive touchscreens, connected to WarnerMedia data sources, include employees and visitors in the brand experience. The centerpiece of the corporate experience is a 65-foot-tall digital sculpture in the building’s glass “prow," featuring algorithmically-generated abstractions of WarnerMedia content. A custom Content Management System (CMS) allows the WarnerMedia team to manage visual content and create "takeover moments" for events such as film premieres. This dynamic and adaptable branded experience not only engages employees and visitors, but also showcases WarnerMedia's commitment to creative excellence.
A number of the elements that make up the style of our new home give a nod to both our history and our future, in unique combinations.
Immersive media creates a cohesive WarnerMedia experience at their Hudson Yards headquarters.
To physically and symbolically unite WarnerMedia's diverse brands under one roof, ESI Design integrated digital media across 27 floors to create a cohesive design language that highlights content from the company's extensive portfolio. Interactive touchscreens, connected to WarnerMedia data sources, include employees and visitors in the brand experience. The centerpiece of the corporate experience is a 65-foot-tall digital sculpture in the building’s glass “prow," featuring algorithmically-generated abstractions of WarnerMedia content. A custom Content Management System (CMS) allows the WarnerMedia team to manage visual content and create "takeover moments" for events such as film premieres. This dynamic and adaptable branded experience not only engages employees and visitors, but also showcases WarnerMedia's commitment to creative excellence.
A number of the elements that make up the style of our new home give a nod to both our history and our future, in unique combinations.
